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BBC Autos

The Roundabout Blog

For Aston Martin, 100 years is worth £1bn

About the author

Editor of BBC Autos, Matthew is a former editor at Automobile Magazine and the creator of the digital-only Roadtrip Magazine. His automotive and travel writing has appeared in such magazines as Wired, Popular Science, The Robb Report and Caribbean Travel + Life. He lives in Los Angeles with his wonderful wife and four-year-old daughter.

 

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Aston Martin knows how to throw a party.

The British marque pulled out the stops for the culmination of its yearlong centenary celebration, bringing together the largest ever assemblage of Aston Martin cars.

Some 50,000 visitors strolled through London’s Kensington Gardens on 22 July, ogling a hundred-year array of Astons, including concept, production and racing models and, naturally, a display devoted to a certain British secret agent’s affinity for the sports cars from Gaydon. The gathering, comprised of more than 550 cars with an estimated value of approximately £1bn, was the fruit of a collaboration between the Aston Martin Owners Club, the Aston Martin Heritage Trust and, of course, Aston Martin itself (with a tip of the hat to the Royal Parks and the Royal Household for the venue).

“Exclusivity is a key part of the Aston Martin mystique,” said Aston CEO Dr Ulrich Bez in a statement. “We have made only around 65,000 cars in our entire 100-year history to date – so to see so many of these rare beauties gathered together in London was a truly historic occasion.”

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