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BBC Autos

Other Side of the Road

In Israel, flattened Fiats as art

About the author

Editor of BBC Autos, Matthew is a former editor at Automobile Magazine and the creator of the digital-only Roadtrip Magazine. His automotive and travel writing has appeared in such magazines as Wired, Popular Science, The Robb Report and Caribbean Travel + Life. He lives in Los Angeles with his wonderful wife and four-year-old daughter.

 

  • Pressed Flowers
    From the art exhibition Ron Arad: In Reverse. (Ron Arad Associates / Design Museum Holon)
  • Pressed Flowers
    From the art exhibition Ron Arad: In Reverse. (Ron Arad Associates / Design Museum Holon)
  • Pressed Flowers
    From the art exhibition Ron Arad: In Reverse. (Ron Arad Associates / Design Museum Holon)
  • Pressed Flowers
    From the art exhibition Ron Arad: In Reverse. (Ron Arad Associates / Design Museum Holon)
  • Pressed Flowers
    From the art exhibition Ron Arad: In Reverse. (Ron Arad Associates / Design Museum Holon)
  • Pressed Flowers
    From the art exhibition Ron Arad: In Reverse. (Ron Arad Associates / Design Museum Holon)
  • Pressed Flowers
    From the art exhibition Ron Arad: In Reverse. (Ron Arad Associates / Design Museum Holon)
  • Pressed Flowers
    From the art exhibition Ron Arad: In Reverse. (Ron Arad Associates / Design Museum Holon)
  • Pressed Flowers
    From the art exhibition Ron Arad: In Reverse. (Ron Arad Associates / Design Museum Holon)
  • Pressed Flowers
    From the art exhibition Ron Arad: In Reverse. (Ron Arad Associates / Design Museum Holon)
  • Pressed Flowers
    From the art exhibition Ron Arad: In Reverse. (Ron Arad Associates / Design Museum Holon)
  • Pressed Flowers
    From the art exhibition Ron Arad: In Reverse. (Ron Arad Associates / Design Museum Holon)
  • Pressed Flowers
    From the art exhibition Ron Arad: In Reverse. (Ron Arad Associates / Design Museum Holon)
  • Pressed Flowers
    From the art exhibition Ron Arad: In Reverse. (Ron Arad Associates / Design Museum Holon)
  • Pressed Flowers
    From the art exhibition Ron Arad: In Reverse. (Ron Arad Associates / Design Museum Holon)
  • Pressed Flowers
    From the art exhibition Ron Arad: In Reverse. (Ron Arad Associates / Design Museum Holon)
  • Pressed Flowers
    From the art exhibition Ron Arad: In Reverse. (Ron Arad Associates / Design Museum Holon)
  • Pressed Flowers
    From the art exhibition Ron Arad: In Reverse. (Ron Arad Associates / Design Museum Holon)
  • Pressed Flowers
    From the art exhibition Ron Arad: In Reverse. (Ron Arad Associates / Design Museum Holon)
  • Pressed Flowers
    From the art exhibition Ron Arad: In Reverse. (Ron Arad Associates / Design Museum Holon)

HIDE CAPTION

A new exhibition at Israel’s Design Museum Holon takes a decidedly two-dimensional look at the classic Fiat 500.

As part of an installation called In Reverse, artist and industrial designer Ron Arad has made dramatic wall hangings of six flattened Fiats. Arad, who also designed the museum’s astonishing building, located Tel Aviv, has been working with metal for three decades, and these crushed cars are part of a recent project in which he explores, “through physical experiments and digital simulations, the way in which automobile bodies, specifically the Fiat 500, behave under compression.”

Arad reshaped the 500s “to resemble the outcome of an accident in a cartoon or a child's drawing that lacks a sense of depth.” As an ironic centrepiece to the display, Arad features the vintage 500’s original wooden panel-shaping buck, on loan from the Fiat Archive and Museum. And in a nearby room, visitors can study a digital simulation of Arad’s crushing process, using the contemporary iteration of the 500. 

In Reverse runs through 19 October at the Design Museum Holon, Israel.

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