Designers are the celebrities of the car world, but there’s good reason for that. These are people who speak to us on an emotional level, and have as much – if not more – to do with selling cars than the dealerships that showcase them.
But sometimes a designer is tasked with much more than making a car look good. This artist is tasked with resuscitating a brand that is on the ropes, or that has never quite found its groove, or that is just plain boring. Simon Cox (pictured), a 30-year design veteran, was recently tapped to inject some blood into Infiniti – a brand that has struggled to translate the virtuosity of its concepts to the showroom floor.
With Cox’s appointment in mind, we look at the designers who charted bold new courses for their employers – and who survived to reap the rewards. (Photo: Nissan)