This is the Chicane Phantom Coupe, the latest offering from the company's Bespoke department, built to celebrate the spirit of Goodwood, Rolls' local circuit.
That means that the woodgrain loveliness you'd usually find inside has been replaced with carbon fibre, the seats have chequered flags stitched on them, and there's a metal plaque featuring the layout of the Goodwood circuit in the glove box. Oh, and for the first time on a modern Roller, it's got painted wheels that match the coachwork. The 6.75-litre V12 engine remains untouched, the Phant heaving itself from 0-62mph in 5.8 seconds.
This, er, thing was created by a Rolls-Royce brand manager in Dubai, Mohammed El-Arishy. He says: "I wanted to create a motor car that captures the unique atmosphere and history of the Goodwood motor circuit. Rolls-Royce's connection to such an important centre of British motoring heritage is something that fascinates my customers."
Fascinating indeed. And a white-hot slice of sacrilege for the old Rolls guard. Carbon fibre and painted wheels: can you come up with a more irreverent spec for a Phantom Coupe? Alcantara and a roll cage?
A version of this story originally appeared on TopGear.com.