The proprietor of the eponymous upscale gentleman’s grooming shop in London’s fashionable Soho neighbourhood knew that he needed to create an environment that would coddle and soothe his well-heeled clientele. So he turned to Bentley.
The British automaker, keen to expand its footprint in the luxury goods space (it recently introduced a collection of leather handbags, a line of high-end furniture and even a signature scent), leapt at the opportunity to intersect with Pankhurst’s customers.
With the company’s factory in Crewe, a team of leathercrafters from the Mulliner Specification division – the same artisans who trim and stitch hides for the opulent interiors of Mulsanne sedans – refitted six Belmont barber chairs for Pankhurst. The chairs’ suspension was reworked for greater comfort, headrest foams were hand-shaped and the arms were extended to support the clients’ hands. Crewe’s colour and trim team selected hides from the Bentley range. Fire Glow leather features vertical stitching inspired by the Continental GT range, and diamond stitching on the Burnt Oak chairs evokes the Mulliner specification. Bentley and Pankhurst bespoke embroidery finishes the look.
And the results are very handsome indeed, utterly befitting a barbershop where a standard haircut runs £50 (about $82). “Sumptuous, stunning and elegant” is the takeaway for Mr Pankhurst. “Our Bentley-crafted chairs are the perfect place to sit back as we ensure you'll never leave with a hair out of place.”
Pankhurst’s flagship store is located at 10 Newburgh Street, London.