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BBC Autos

The Roundabout Blog

Audi Toy Service, a holiday treat in Spain

About the author

Deputy editor of BBC Autos, Jonathan was formerly the editor of The New York Times' Wheels blog. His automotive writing has appeared in The New York Times, The Los Angeles Times Magazine, Details, Surface, Intersection and Design Observer. He has an affinity for the Citroën DS and Toyota pickup trucks of the early 1990s.

(Audi España)

(Audi España)

Whether they arrived chewed, chipped or chopped, toy cars were welcomed into the body shops of Audi this past holiday season.

Coming to our attention via the advertising trend site Contagious.com, Audi Toy Service was a promotion that ran from 19-23 December in Spain among Audi’s dealerships, whereby toy cars, regardless of type or brand, could be brought in and repaired, free of charge.

Owners pre-registered on a microsite to bring their toys into one of several Audi dealerships around Spain, where toy-repair experts would match paint, replace missing wheels, add custom decals, repair and grease slot-car parts, fix broken steering racks and blast every millimetre of accumulated dust.

No word, alas, on whether Audi España will show off its completed works.

To view a promo video of the programme (Spanish only), click here.

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