Press previews for the annual North American International Auto Show begin in earnest on 13 January, but the circus has already arrived in town.
As temperatures in Detroit, Michigan, hover a touch above Kelvin, carmakers are finalising their displays, double-checking pyrotechnics and microphone cables, and generally checking their grip on brand messaging before the biggest auto show in North America kicks off.
Detroit is a big show, by some measures the world’s biggest in terms of market penetration. As such, it has begat big moments since emerging from obscurity in 1989 as the rebranded North American International Auto Show.
Herein, we present some of the most memorable product introductions, concept or otherwise, from a quarter-century at Cobo Center. (Photo: Chrysler Group)