BBC Autos

With JCW, Mini brings its go-fast face to Detroit


The Mini Cooper hardtop, whose third modern iteration was unveiled simultaneously at the 2013 Los Angeles and Tokyo motor shows, is a favoured canvas for aesthetic and engine customisation.

That impulse was exercised at the 2014 Detroit auto show, as Mini presented the John Cooper Works Concept, a production-intent vision wearing the brand’s in-house skunkworks name.

The capital-C Concept, in contrasting grey and red paint, features the John Cooper Works (JCW) signature stripes that run the car’s length, as well as grey-tinted, 18in alloy wheels pushed to the corners in characteristic Mini fashion.

Despite the fanfare of the introduction – a live band re-tooled electronic dance music (EDM) hits right after the car’s reveal – the JCW left many in attendance wanting. There was notably no mention of a power increase to accompany the car’s cosmetic implications of zippiness. It would be anathema for Mini’s go-faster outfit to leave a Mini be, so enthusiasts can reasonably expect a bump in power to the Cooper S’ new 2-litre turbocharged four-cylinder engine when the production version materialises.

Until then, Mini seems content to let its products do the talking, as its commitment to off-road rallying has proven. When John Cooper Works finally gets its hands on one, it will be a welcome boost.

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.