Because it is, essentially, a baby supercar. A bit like the Renaultsport Clio V6 and VW Golf GTI W12-650. There's lightweight alloy suspension, what looks to be a spaceframe chassis (though Hyundai UK couldn't tell us either way), and a carbon fibre bookshelf on the back.
It's also been built by the same bods that put together the i20 World Rally Championship car, pictured below – another 296hp looper (but with four-wheel drive and the engine in the front) that's been scoring WRC podium finishes this season – pretty impressive considering it's the first time Hyundai's entered the WRC for ten years.
Trouble is, it's another one of those vapourware concept cars. A spokesperson told us that the Midship will "explore possibilities for the Veloster chassis and is currently not related to any future production model".
That said, while the words that follow the next comma are resolutely incorrect and based on nothing but blind optimism, we're certain that the South Korean manufacturer will build it if you tell them to. Tell us (and Hyundai) on our Facebook page, or message us on Twitter.
A version of this story appeared on TopGear.com.