Wouldn’t it be nice to slash the cost of your supermarket bill with just a few simple changes — and without sacrificing the items you buy regularly?

Savings are particularly important for shoppers in regions where food prices have soared. Indian consumers, for example, are paying 18% more than last year. Those in Turkey have seen their food costs climb 8%.

Most of us already know that buying generic or store-branded products can help us cut costs, but we often worry about sacrificing quality. But there are certain generic items we should always pick, to save big without forfeiting taste or quality.

Click play to learn more — in 90 seconds. 

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