When John Donahoe became CEO of global online auction site eBay in 2008, he thought some bold changes would help the company thrive.
“It felt so good to tell the truth… for about 24 hours,” he told BBC’s Steve Tappin. After that, “all hell broke loose.” Customers, the media, even colleagues excoriated Donahoe for increasing some fees, as well as other changes he anticipated would boost transactions and reinvigorate the company.
The pushback became so powerful that Donahoe even asked himself “is this worth it” to carry on. To learn how Donahoe successfully navigated the fury and steered eBay to greater success, click “play” on the arrow above.