If you aren’t thirsty when you first enter MillerCoors corporate offices in Chicago, you will be soon.
Spend a little time here, and you may find yourself craving a sip of one of the brewing giant’s 35 beers, including the classic Miller Lite or its Blue Moon artisanal-style brew. For a company looking to differentiate itself, marketing is everything and MillerCoors starts in the reception area with a life-size nostalgic beer truck.
Sports stadium seats from events the company has sponsored line the space. Look closely: The chandeliers are made of recycled glass beer bottles and the art from recycled aluminum.
The 400-person corporate offices of the company (an almost six-year-old joint venture between UK-based SABMiller and US-based Molson Coors Brewing) house mostly marketing, communications, human resources employees and senior executives. After work, a large rooftop bar allows anyone from advertising executives to local nonprofits to taste free beer on tap while catching up with a MillerCoors employee.
“At the end of the day we’re very focused on the business,” said Kelli Watson, an internal communications manager at the company. “Our goal is to sell beer and then sell more beer.”
Does the office space work to further the company goals? Click on the arrow above to see for yourself.
(Images: Jason Little)