No fake stuff and “limitless potential” are some of the secrets behind Jami Curl’s unique approach to business and confectionery.
The Portland, Oregon-based sweet-maker is attracting attention from the tech and creative industries, which are hungry to learn her recipe for success.
Search giant Google has invited Curl to speak to employees at its Mountain View campus, and has taken a literal leaf from her recipe book by giving copies to staff.
You may also like:
- The British company selling ice to Swedes
- The art and science of taking risks
- The man behind the million-dollar homepage
Other companies are sending workers to spend a day in her factory to find out how to inject a dash of inspiration into their businesses.
Check out the video above for five tasty strategic tidbits from the woman dubbed “the new Willy Wonka”.
To comment on this story or anything else you have seen on BBC Capital, please head over to our Facebook page or message us on Twitter.
If you liked this story, sign up for the weekly bbc.com features newsletter called "If You Only Read 6 Things This Week". A handpicked selection of stories from BBC Future, Culture, Capital and Travel, delivered to your inbox every Friday.