Altered faces are dominating China's selfie industry

Apps that help users alter their appearance are hugely popular in China. What can they tell us about online culture there?

The face of China is changing, thanks in part to the massive business of selfie-enhancing smartphone apps.

These ultra-popular programs allow users to edit their appearance by enlarging the eyes, reducing the size of the face, smoothing the skin and highlighting desirable facial features.

Meitu, a Chinese company that owns a lineup of these beautifying apps, claims to have 454 million active users each month, and at last count processed more than 68 billion images a year.

Video by Runze Yu.

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