In the city that never sleeps, sometimes it pays to get a little rest.

And sometimes people will even pay for some shut-eye: a new ‘nap store’ has opened in New York City, which charges $25 for 45 minutes of slumber.

It’s part sleep store and part marketing promotion by a New York-based mattress brand, which hopes to snag younger consumers who tend to spend less on goods and more on experiences than previous generations.

It’s not the only space in the city selling sleep – another charges between $15 and $50 for naps of varying lengths.

Video by Bowen Li and Anna Ryan.

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