A daily coffee fix is a staple part of the day for millions of people around the world.

But with a growing awareness of the damage being done to the environment by single-use plastic takeaway cups, reusable cups are taking off in a big way.

In Australia, famed for its unique coffee culture, ever more elaborate and expensive resuable coffee cups are becoming the norm.

Experts say quirky cups are becoming a unique social signifier.

To comment on this story or anything else you have seen on BBC Capital, please head over to our Facebook page or message us on Twitter.

If you liked this story, sign up for the weekly bbc.com features newsletter called "If You Only Read 6 Things This Week". A handpicked selection of stories from BBC Future, Culture, Capital and Travel, delivered to your inbox every Friday.