In an effort to find a new generation of British talent, Philippe Starck – one of the world’s best known product designers – invites 12 hopefuls to a school of design he has set up in Paris.
Over many weeks he will whittle them down until one fortunate student wins the opportunity of a lifetime – to work alongside the master for six months at his agency in the French capital.
In this first episode of the series from the BBC archive, the students meet Starck for the first time and discover what a larger than life character he is. And they face their first challenge – to head to a local supermarket and find examples of good and bad design.
Episode one of the series is available here for free – to watch the rest, download BBC iPlayer from iTunes.