The hanbok is a 1600-year-old costume that’s making a comeback, thanks to a group of young Koreans. Through flash mobs in the street, Instagram hashtags and wearing hanboks abroad, people like Miru Kwon are boosting the popularity of the traditional clothing, with the number of hanbok rental shops skyrocketing tenfold in 2015.
“Many Koreans want to go back to being kinfolk and experience a slow pace of life, so there’s more interest in the hanbok,” she says.
Watch the video above to find out more.
Jason Lai is the conductor of the Yong Siew Toh Conservatory in Singapore. His interest in Asia’s arts and cultural scene goes beyond music to the very core of what it reveals about the heart and soul of these countries.
Episode 4 of Heart of Korea screens on Friday 23 March at 0655GMT and again at 0755GMT, 1155GMT, 1250GMT, 1350GMT, 1455GMT and 1655GMT on BBC World News.
If you would like to comment on this story or anything else you have seen on BBC Culture, head over to our Facebook page or message us on Twitter.
And if you liked this story, sign up for the weekly bbc.com features newsletter, called “If You Only Read 6 Things This Week”. A handpicked selection of stories from BBC Future, Culture, Capital and Travel, delivered to your inbox every Friday.