Korean hanbok: The comeback of a 1600-year-old costume

By donning the hanbok on social media, young Koreans are boosting its popularity and making traditional wear part of their daily lives, reports Jason Lai.

The hanbok is a 1600-year-old costume that’s making a comeback, thanks to a group of young Koreans. Through flash mobs in the street, Instagram hashtags and wearing hanboks abroad, people like Miru Kwon are boosting the popularity of the traditional clothing, with the number of hanbok rental shops skyrocketing tenfold in 2015.

“Many Koreans want to go back to being kinfolk and experience a slow pace of life, so there’s more interest in the hanbok,” she says.

Watch the video above to find out more.

Jason Lai is the conductor of the Yong Siew Toh Conservatory in Singapore. His interest in Asia’s arts and cultural scene goes beyond music to the very core of what it reveals about the heart and soul of these countries.

Episode 4 of Heart of Korea screens on Friday 23 March at 0655GMT and again at 0755GMT, 1155GMT, 1250GMT, 1350GMT, 1455GMT and 1655GMT on BBC World News.

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