“It’s about always making the right choice when there’s a choice to be made,” says Melissa Bech of Copenhagen denim brand, Blanche. The Danish womenswear label focuses on sustainability by using certified and recycled fabrics. It also supports diversity in fashion by using a wide variety of models in its shows.

Functionality is also key – the designs, including their recent reversible jackets, are for Copenhagen women, who are constantly “on the go.”

The brand, she says, is “for women, by women.”

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