Inside the museum dedicated to failure

Welcome to the home of the biggest product flops of all time, including Sony Betamax, an electrocuting face mask and a Swedish alternative to marshmallows.

Objects that sit in the hallowed halls of museums have often so advanced human society that their preservation behind thick glass is fundamental for us to learn about ourselves. But what about those objects that did absolutely nothing to advance the human condition? Welcome to the Museum of Failure.

To be displayed in this museum, objects have to have been an innovation, have to have failed and have to be interesting, explains the museum’s curator Samuel West. He defines failure as “a deviation from expected results”.

The museum is situated in Helsingborg, Sweden, and helps people to confront anxieties about failure. West explains that by seeing big, successful brands like Google, Microsoft and Apple in the mix, “it feels like ‘Ok, if they can fail and they’re very successful then me too, I can fail’.”

Watch the video above to find out more.

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