How a digital version of himself has made Top Gear presenter James May fear for the future of his career.
Augmented reality - adding a digital element into the real world – is being used in a national museum for the first time. Rather than a book or an audio guide, one museum is using a TV presenter to enhance the visitor experience.
As Richard Taylor reports, you point the phone camera and app at a particular marker, and up pops a miniaturized 3D version of Top Gear host James May. Who knows what this means for the real-life version of presenters.