BBC Future

TED Quotes

Why videos go viral

"In a world where over two days of video get uploaded every minute, only that which is truly unique and unexpected can stand out in the way that [viral videos] have." — Kevin Allocca

Synopsis

If your job is watching YouTube videos, chances are you will know what makes a video popular. Kevin Allocca, trends manager at YouTube, presents the four reasons he thinks an uploaded video turns into an online phenomenon. Recorded 19 November 2011.

About the Speaker

Kevin Allocca watches YouTube videos. For his job. Writer and analyst Kevin Allocca works with YouTube Trends, a spot for tracking the latest viral videos - and connecting to the communities that make the parodies, tributes and reply videos that circle the giant viral planets of the YouTube-iverse.

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