Why videos go viralin collaboration with
"In a world where over two days of video get uploaded every minute, only that which is truly unique and unexpected can stand out in the way that [viral videos] have."
If your job is watching YouTube videos, chances are you will know what makes a video popular. Kevin Allocca, trends manager at YouTube, presents the four reasons he thinks an uploaded video turns into an online phenomenon. Recorded 19 November 2011.