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Imagineering

Foldable plug updates a decades-old design

Few objects are so perfect that they cannot be redesigned - as British company Made In Mind have shown, creating a foldable plug which updates a design in use for more than 60 years.

Successful designs can come from unlikely inspirations. For Min-Kyu Choi, it was a scratch on his laptop from a power plug which caused him to go to the drawing board.

The Korean designer took the UK-style power plug – virtually unchanged since it came into use in 1947 – and turned it into a foldable version called Mu. A phone charger using the foldable concept is now available to buy in the UK.

Choi and business partner Matthew Judkins talk to BBC Future about how their award-winning redesign got off the ground.

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