One related challenge the Boston tech community wrestles with is how to tell its own story. “Boston doesn't hype its success,” says Eric Paley, managing partner at the VC firm Founder Collective. “But it is a community that has consistently built big technology companies.” In a city with less well-known media than New York, and fewer tech-specific publications than Silicon Valley, getting the word out can be difficult
Sometimes, at least, the sheer novelty of the innovation is enough to overcome that obstacle. In September, 2012, Brooks and the Rethink Robotics team unveiled its flagship product: Baxter, a manufacturing robot designed to work side-by-side with humans, able to be taught new tasks without any programming. By that time, Brooks had raised $62m (£40m) in venture capital, from both Boston and West Coast firms. The launch caught the attention of media across the country, garnering multiple pieces in The New York Times. For a moment, at least, the world remembered what Boston’s tech ecosystem does.