Watch the video below, and it’s difficult not to feel overwhelmed within seconds.
Called Hyper-Reality, this six-minute film depicts a person living in Medellin, Colombia, doing everyday activities – riding on a bus, going to the supermarket, crossing the road. The twist is that everything she sees is enhanced with computer graphics, social network updates, games, adverts and other digital ephemera. Think Google Glass on steroids.
Created by filmmaker and designer Keiichi Matsuda, the whole story is filmed from one woman’s point-of-view, wearing a pair of (fictional) “augmented reality” glasses – and as her day in the city progresses, it soon becomes clear that all is not quite right:
While the world Matsuda has created is from his own imagination, it is rooted in real technology. Various Silicon Valley companies – from Microsoft to Google – are working on augmented reality devices.
Yet Matsuda wanted to paint a less corporate vision of what this augmented future might look like. “You get a lot of tech-utopian videos coming out from the big tech companies,” he says. “They all feel a little sterile; they don’t feel very real. They don’t encapsulate the everyday frustrations that I go through life living with technology.”
As a result, the vision he has created is both inspiring and claustrophobic – and it’s impossible to absorb everything going on in only one viewing.
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