¿Paquetes de tabaco sin logos?

Última actualización: Lunes, 2 de mayo de 2011

Australia's plan to ban cigarette logos

Una chica fumando un cigarrillo


Australia has unveiled what it claims are the toughest anti-smoking measures in the world. They would completely ban logos and branding on packets of cigarettes. Packets would also be plain olive green; the colour that smokers apparently find least attractive.

Reporter
Nick Bryant

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The colour olive green is the latest weapon in the ongoing battle between the Australian government and big tobacco. Under aggressive new proposals, billed as the toughest in the world, every packet of cigarettes sold in Australia would be packaged in that colour after research showed that olive green was the most off-putting for smokers.

Logos and any form of distinct branding would be completely banned. Instead, the brand names would appear in a standard size and font, making them as bland and anonymous as possible. A greater area of the packaging would also be taken up with grotesque pictures of cancerous tumours and the health effects of tobacco.

Claiming a global first, the Australian government says it wants to remove any remaining glamour from cigarettes, but the big tobacco companies have questioned the legality of the legislation.

Worried about the possible worldwide knock-on effects of Australia introducing such stringent regulations, they've vowed to put up a fight - saying the new measures infringe international trademark and intellectual property laws.

Nick Bryant, BBC News

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proposals
sugerencias o propuestas

off-putting
desagradable o algo que quieres evitar completamente

branding
diseños o logotipos que identifican la empresa detrás de cierto producto

anonymous
no reconocible o sin características distintivas

grotesque
algo muy desagradable o feo

glamour
algo que se considera como atractivo y emocionante

legislation
una ley o varias leyes aprobadas por el gobierno

knock-on effects
algo que ocurre como consecuencia de un evento previo

stringent regulations
leyes y reglas muy controladas

infringe
desobedecer o no cumplir con algo

BBC © 2014 El contenido de las páginas externas no es responsabilidad de la BBC.

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