Business

Liverpool signs airline Garuda as training kit partner

  • 27 January 2014
  • From the section Business
The Kop at Anfield
Liverpool has a large Asian fanbase

Liverpool Football Club has signed a deal with national airline Garuda Indonesia as its first training kit sponsor, in a two-year deal from June.

The financial size of the partnership is not being revealed.

The deal is similar to rival Manchester United, which also has separate match and training kit sponsors.

The move comes a week after the Anfield club said Vauxhall would replace former fellow GM subsidiary Chevrolet as the club's automotive partner.

The training kit deal follows an extensive pre-season 2013 tour by Liverpool to Asia and Australia.

The five-times European Cup winners have a strong presence in the region, with match kit sponsor, bank Standard Chartered, having extensive operations there.

The club - currently fourth in the Premier League - enjoys a huge fan base in Asia, including in Indonesia, where fans represent the biggest following on the club's Facebook page, at more than 1.5 million.

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