Willie Walsh, Chief Executive, British Airways
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Willie Walsh: BA venture means 'cheaper fares'

British Airways has launched its transatlantic alliance with Iberia of Spain and American Airlines, pledging cheaper fares and more travel choice as part of the cost-cutting initiative.

The bosses of all three groups met in London for the official launch of their 'oneworld' agreement for greater coordination over routes.

British Airways chief executive, Willie Walsh, told the BBC the deal meant 'cheaper fares' for customers.