Venky's Blackburn bid shows rise of football in India
There are not as many people lacing up football boots as there are picking up cricket bats in India. But in recent years, experts say the English Premiere League has grown in popularity right across the country.
Indian companies like Venkys also have football fever with the poultry giant expected to buy English club, Blackburn Rovers. But how will this benefit the company and the sport in India?
Supriya Menon reports.
15 Nov 2010
- From the section Business