Simon Woodroffe, entrepreneur and founder of YO! Company
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My Bottom Line: Simon Woodroffe, founder of YO! Company

Entrepreneur Simon Woodroffe founded YO! Company.

He argues you should not rush to judgement about whether an idea will work. Follow your instincts, do your homework and then make an informed decision.

Simon appeared on The Bottom Line which is broadcast on BBC Radio 4 and BBC World Service. Subscribe to the podcast or watch it on the BBC News Channel.

Find more business wisdom from other chief executives on the My Bottom Line website.