Cilla Snowball, group chairman and group chief executive of AMV BBDO
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My Bottom Line: Cilla Snowball, AMV BBDO

Businesses need to invest in the "youth squad", says the group chairman and group chief executive of advertising and branding agency AMV BBDO.

Cilla Snowball recommends putting energy into developing the next generation of home-grown talent within your organisation.

Cilla appeared on The Bottom Line which is broadcast on BBC Radio 4 and BBC World Service. Subscribe to the podcast or watch it on the BBC News Channel.

Find more business wisdom from other chief executives on the My Bottom Line website.

  • 23 Feb 2011
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