David Wild, chief executive of Halfords
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My Bottom Line: David Wild, Halfords

David Wild is chief executive of Halfords.

He follows advice learned under Terry Leahy at Tesco. Whenever he faces a difficult decision, he concentrates on the customer impact.

David Wild appeared on The Bottom Line which is broadcast on BBC Radio 4 and BBC World Service. Subscribe to the podcast or watch it on the BBC News Channel.

Find more business wisdom from other chief executives on the My Bottom Line website.

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