Kantar spokesman Edward Garner
Media playback is unsupported on your device

Britons 'cautious' as grocery prices rise

Supermarkets are being hit hard by the government's austerity measures.

New figures from Kantar Worldpanel show a sharp dip in total sales growth from 3.9% last month to 2.6% in March.

However budget retailers Aldi & Lidl are continuing their double digit growth and freezer centres Iceland & Farm Foods are also doing well as customers seek out value for money products.

Edward Garner, Kantar's communications director, told the BBC: "People are taking a look at 2011 and saying they don't like the look of it at the moment, so they are being cautious."

  • 29 Mar 2011
Go to next video: 'I now buy economy brands'