Location-based service, Whatser
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Location-based mobile app takes a fresh approach

Location-based services generally require consumers to 'check in' to a particular location in order to receive offers and discounts from local businesses.

This requires people to reveal their location - something many are loath to do. But now Michiel Verberg, founder of an app called Whatser, believes he has found a new approach to location-based marketing that replaces the check-in model.

Special report: The Technology of Business

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