Aston Martin eyes up Chinese market
Luxury brands have been a success story in the past few years.
Clothes, jewellery and wine are all selling well in growing markets like India and China.
The same goes for cars. British sports-car maker, Aston Martin, is targeting the Chinese market.
It is also betting on a smaller city car, the Cygnet.
The company's chief executive, Ulrich Bez, explained his strategy to the BBC's Julia Caesar.
18 May 2011
- From the section Business