Ulrich Bez
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Aston Martin eyes up Chinese market

Luxury brands have been a success story in the past few years.

Clothes, jewellery and wine are all selling well in growing markets like India and China.

The same goes for cars. British sports-car maker, Aston Martin, is targeting the Chinese market.

It is also betting on a smaller city car, the Cygnet.

The company's chief executive, Ulrich Bez, explained his strategy to the BBC's Julia Caesar.

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