Consumer walking in rain past summer sales
Media playback is unsupported on your device
Video

How British weather affects retail figures

British retail figures are due out on Thursday, so this week BBC Breakfast takes a look at the secrets of selling, the challenges retailers face, and the techniques they use to encourage us to part with our cash.

Tim Muffett reports from Swanage looking at how the UK's unreliable weather affects the way consumers shop.

Go to next video: Hope for Christmas retail figures