Entrepreneur Brent Hoberman
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My Bottom Line: Brent Hoberman, MyDeco.com

Brent Hoberman is the co-founder of the internet travel and retail company Lastminute.com; and more recently founded MyDeco.com, an online interior decorating business.

He advises businesses to make sure they invest in the "unsexy" back-end systems which it is all too easy to neglect, a mistake he says they made in the early days of Lastminte.com.

Brent appeared on The Bottom Line, which was broadcast on BBC Radio 4, the BBC World Service and the BBC News Channel. You can also download the podcast.

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