Gerry Butler, commercial director of Blockbuster
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Can DVD rental price cuts reverse downloading trend?

DVD rental chain Blockbuster has had a difficult time lately. Profits were down 60% last year and sales have fallen too.

It is trying to turn things around with a deal where films can be hired for 99p a night.

But will it reverse the trend from people downloading films at home?

Gerry Butler, commercial director of Blockbuster, still thinks there is mileage in discs.

  • 18 Nov 2011
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