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Toy makers go for gold as Olympics approach

Later this year, youngsters will be cheering on their heroes at the Olympic and Paralympic Games but will they be recreating those golden moments at home?

Some toy manufacturers have spent significant sums on an official London 2012 licence as they strive for their own golden summer.

The annual Toy Fair trade show provides a shop window for some of the Olympic-linked toys and games can we expect to see on the shelves.

Kevin Peachey met two toy makers hoping to cash in on Olympic excitement.

  • 25 Jan 2012
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