Deborah Meaden
Media playback is unsupported on your device

My Bottom Line: entrepreneur Deborah Meaden

Entrepreneur and business investor Deborah Meaden appears regularly on Dragons' Den. She says businesses should remember to think small, no matter how big they get.

Deborah says when companies begin to grow they take on a 'big business' persona and forget what it was that made them popular with customers in the first place.

Deborah appeared on The Bottom Line which is broadcast on BBC Radio 4 and BBC World Service. Subscribe to the podcast or watch it on the BBC News Channel.

Find more business wisdom from other chief executives on the My Bottom Line website.

Go to next video: 'Continuous improvement could save you'