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TV ratings plans boost for Arab world advertising

The advertising industry in the Arab world is worth more than $4bn a year, but the television advertising market - which accounts for up to half of the whole market - is still relatively underdeveloped.

There is no way of knowing how many people are watching or even what they are watching, and now proposals are being drawn up to measure and monitor TV audiences in the region for the first time.

Ben Thompson reports.

  • 11 Mar 2012