Benetton chairman Alessandro Benetton
Media playback is unsupported on your device
Video

Benetton 'learnt' from advert row

Italian clothes brand Benetton is launching a new advertising campaign, a year after a row over a controversial marketing image of the Pope kissing an Egyptian imam caused public outcry.

Chairman Alessandro Benetton told BBC News that the new online competition for unemployed 18- to 30-year-olds was a "social campaign" which would distinguish the company from its competitors.