Tailor in Dubai
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Dubai tailors innovate their way to global growth

Asian countries are well known for their tailors, especially their made-to-measure suits, which often cost a fraction of what they do in Western economies.

However, they are now facing competition from unexpected quarters.

Tailors in the Middle East are using technology and innovation to attract customers from all across the globe.

In the latest part of the BBC's series on innovation, Simon Atkinson reports from Dubai.