Trevor Healy, chief executive of Amobee
Media playback is unsupported on your device

Mobile advertising like 'a favourite magazine'

Well-targeted adverts can be "like reading a favourite magazine," according to Trevor Healy.

Mr Healy is the chief executive of Amobee, a leading global mobile advertising firm.

He explains how technology is making it possible to understand what works and what does not, and charge accordingly.

  • 14 Mar 2013
Go to next video: Singapore most 'innovative city in Asia'