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Shamrock-flavoured crisps big business for Irish farmer

Tesco Chief Executive Philip Clarke tasted Tom Keogh's shamrock-flavoured crisps at a farmers market, and ordered 250,000 bags for UK stores.

The potato farmer turned to making crisps after encountering problems exporting potatoes to the US market.

Tom Keogh, potato farmer and director of crisp makers Keogh's told BBC Radio 5 live's Wake Up to Money where he would take the business next.

  • 15 Mar 2013