Pecorino cheese being marked as ''Made in Tuscany''
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How to be a 'big cheese' in Italy

At times of European austerity, Italy's artisan cheese makers are resorting to some more unusual methods to make their products appealing to buyers.

At times of European austerity, Italy's artisan cheese makers are resorting to some more unusual methods to make their products appealing to buyers.

Nicholas Niksadat reports from Tuscany.