Jia En Teo, Roomorama co-founder
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A home rental firm with big ambitions

Home rentals site Roomorama has carved out a niche among those looking for short-term accommodation.

In the latest in our series looking at the challenges of starting a new business, we look at Roomorama.

Jia En Teo and Federico Folcia created the online booking site for short-term home rentals. The website currently lists 80,000 properties in more than 5,000 destinations worldwide.

But their ambition is to increase its inventory by 300,000 by the end of this year.

Here, they explain their motivations for starting a site which rents out people's homes - including their own in Singapore.