BMW electric car
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BMW hoping to spark interest in electric car

BMW are to unveil their first fully electric car today in a market which has so far failed to capture the public's imagination.

Global Head of Sales and Marketing for BMW, Ian Robertson says the market is at a "tipping point" which is now going to "pick-up very quickly".

The luxury car maker is hoping to tempt customers with a new ownership deal similar to those offered by mobile phone companies.

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