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The business of James Bond

Ajay Chowdhury, editor of the James Bond International Fan Club magazine, talks about the 'business of Bond.'

Sixty years since his introduction in Casino Royale, James Bond is back in a brand new novel, Solo, written by William Boyd.

The book is set in 1969 and sees Ian Fleming's secret agent, now aged 45, sent on a mission to stop a civil war in West Africa.

Over 100 million Bond novels have been sold worldwide and Skyfall became the first official Bond film to take over $1 billion at the box office following its release last year.

Ajay Chowdhury, editor of the James Bond International Fan Club magazine told BBC Radio 5 live's Wake Up to Money: "Bond tends to break records when he's on top form."