Ikea gets its China formula right helping boost sales
After years of struggling in China, the Swedish furniture giant Ikea is now making profits there.
Visitor numbers have been rising and last year 45 million people passed through its stores in China.
It is now rapidly expanding across the country.
The BBC's Celia Hatton visited one of its Beijing outlets to find out the reasons behind Ikea's newfound success.
04 Nov 2013
- From the section Business